Brian has traveled the globe familiarizing himself with the full gamut of The Fly Shop’s international destinations.

I have combined a lifetime of fly fishing photography, guiding, casting instruction and sales, with a lot of serious on the water fly fishing. I sold my first fly fishing photo when I was 16. That was 46 years ago! In that time I was been very busy trying to fish and photo as many interesting places as possible. My angling travels have taken me to distant destinations like Tonga, Bikini Atoll, New Zealand (first trip was in 1973), Chile, Argentina, Kenya, Sierra Leone, Kashmir, England, Brazil, Nicaragua and many more. As much as I like trips to the Bahamas, Belize, the Yucatan, etc, I am just as much a home-water fisherman. Near my home in Powell Butte, Oregon I enjoy local rivers, such as the Metolius, Deschutes, Crooked and John Day and the many lakes in Central Oregon.

Brian O'Keefe - ESB Lodge PermitI worked as a fly fishing river guide in the late 70’s and early 80’s in Oregon, Northern California (for The Fly Shop) and Alaska. I segued from guiding to being a Northwest and Alaska fly tackle sales rep and roamed the west for 22 years.

I have enjoyed a nice working relationship with many fly fishing magazines, plus Outdoor Life, Field & Stream, Outside Magazine, etc and many tackle catalogs, books and websites.

Speaking of websites, along with Todd Moen, we started Catch Magazine in 2007, a photo and video driven on-line fly fishing magazine.

I am now proud to say that I am The Fly Shop’s Travel Ambassador. This position is a perfect place to take 43 years of international travel experience. Having worked at lodges and as a private outfitter, I have a pretty good idea how things should run, on the water and on the logistics side. I just hope to help anglers avoid all the mistakes I have made over the years!